The women’s clothing company & Other Stories has announced its first collaboration of 2017, revealing a collection together with the footwear company Toms.
The collection will reinterpret Toms’ classic silhouettes, such as espadrilles, using the West Coast of the United States, and Venice in Los Angeles as inspiration. But the collection will not be limited to just shoes – Toms will create his first line of clothing with the help of & Other Stories.
Swedish brand, small sister of H & M, is characterized by challenging the standard of fashion collaborations inviting artists and creatives to participate in joint projects instead of celebrities or multiventa brands. The firm has collaborated in the past with the visual publishing company Ada Kokosar, the leather artisan Zana Bayne and the Mulleavy sisters (founders of Rodarte).
Toms is also not the first footwear brand to collaborate with & Other Stories, as the firm worked with Vans in a capsule collection in early 2016.
Jewelry model and designer Erin Wasson will star in the collection’s campaign, which will be photographed by Natalie Joos. The prices will vary between $ 64 (about 61 €) for a sneaker and $ 98 (93 €) dollars a dress.
Next week will be the presentation of the first two stores that opens the Toms footwear brand in Colombia.
April 6 will be officially inaugurated in Bogota, at the Atlantis Plaza shopping mall, while the April 7 opening is scheduled to open in Cali, Pacific Mall.
The well-known brand opens its store in the country, then That in May of 2014 began a task of market penetration in exclusive stores in the main cities and by the virtual channel.
The peculiarity of this brand, which is original from the United States, is the social movement that supports it.
Every time a person buys any product Toms is helping a person in need in different aspects.
With each pair of shoes another pair of shoes are donated, with sunglasses, a person’s eyes are restored, a coffee bag is sold for a week of drinking water to a community, and finally with the Sale of bags helps to have safe and sanitary births in vulnerable populations.
With its “One for One” campaign, Toms has donated more than 35 million pairs of new shoes to needy children and has also helped restore sight of more than 275,000 people around the world.
Currently, the company donates shoes in 70 countries on five continents. The production plants where donation shoes are made are in Argentina, China, Ethiopia, Haiti, India and Kenya.
Toms works with about one hundred allied entities to do the distribution task. Among them are Children International, USA for UNHCR, US Fund for Unicef, Save the Children, Care International, Boys & Girls Club and Red Cross.
Children International has worked in Colombia since 1988 and serves 48 thousand children and youth in Cartagena and Barranquilla.
This association has been allied with Toms since 2012, and through it have distributed more than 400,000 pairs of shoes of that brand since 2014.
In addition to shoes, it carries a comprehensive program that provides health services, hygiene education, Promotes the importance of education, provides assistance in basic needs such as medicines, uniforms, school supplies, clothing, footwear, vitamins, among others.
The history of the social brand
This company, Toms Shoes – Tomorrow Shoes, was born in 2006, Fruit of the vision of the American entrepreneur Blake Mycoskie.
After a trip to Argentina where he saw the difficulties of many children growing up without shoes, he set out to create a business that would be sustainable and improve the quality of life of children in limited economic conditions.